Insights

From the trenches of user acquisition.

Field notes on ROAS, retention, creative testing, and the systems that actually move budget.

RetentionPaid Marketing

When Organic Growth Slows: 5 Ways Paid Marketing Increases Retention

Boost retention when organic growth slows. Discover 5 data-backed paid marketing strategies that re-engage users and increase long-term value.

November 21, 20256 min read
Creative TestingA/B Testing

The Rise of Creative Testing: Why Ads Need Constant Experimentation

Discover why constant creative testing is the key to higher ROAS and lasting ad performance in today's fast-changing digital landscape.

November 7, 20255 min read
RetentionLTV

Retention-First Marketing: Why Acquisition Alone Doesn't Work Anymore?

Retention-first marketing is the future. Learn why focusing only on acquisition is no longer enough for sustainable growth in 2026.

October 31, 20256 min read
Meta AdsROAS

Profit-Based ROAS Optimization on Meta: The Rise of Value Optimization and Value Rules

Discover how Meta's Value Optimization and Value Rules shift ROAS from revenue to profit, helping brands maximize growth and long-term LTV.

October 3, 20256 min read
User AcquisitionCAC

Paid Marketing in 2026: Is User Acquisition Getting Too Expensive?

Discover why user acquisition costs are rising in 2026 and how brands can optimize ROAS, balance CAC vs LTV, and drive smarter growth.

September 19, 20256 min read
Dynamic CreativesPerformance Max

Dynamic Creatives vs. Manual Ads: Which Drives Better ROAS in 2026?

Dynamic vs. manual ads in 2026: discover which delivers stronger ROAS, with data-driven insights, examples, and practical strategies.

September 5, 20256 min read
Meta AdsAdvantage+

Can Meta Advantage+ Campaigns Outperform Manual Campaigns?

Discover if Meta's Advantage+ campaigns can outperform manual setups, with 2026 data, real examples, and practical tips for advertisers.

August 12, 20254 min read
Google AdsROAS

7 Data-Backed Ways to Improve Your ROAS with Google Ads in 2026

Discover data-driven strategies to boost your Google Ads ROAS in 2026 — from enhanced conversions to profit-based bidding and Performance Max optimization.

August 5, 20255 min read
CreativeHooks

Hook Analysis: Winning Back Users Lost in the First 3 Seconds

Learn how to analyze and improve your ad hooks to reduce early drop-offs, boost engagement, and win back users lost in the first 3 seconds.

June 25, 20255 min read
SKAN 4.0Apple Search Ads

SKAN 4.0 and Apple Search Ads Conversion Tracking: The New Rules of the Game

Learn how SKAN 4.0 changes conversion tracking in Apple Search Ads with multi postbacks, crowd anonymity, and smarter attribution models.

June 25, 20255 min read
TOFUKPIs

How to Set Meaningful KPIs for TOFU Content in Your Paid Media Funnel

Learn how to set effective KPIs for TOFU content in your paid media funnel to boost brand awareness and engage new audiences.

June 24, 20255 min read
CPMBudget

Dealing with Rising CPM: Competitive Campaign Structures on a Tight Budget

Rising CPMs challenge advertisers—learn smart budget allocation, creative tactics, and data-driven strategies to run competitive campaigns on tight budgets.

May 24, 20255 min read
ROASMobile Games

ROAS in IAP Games: How to Calculate It Right and Set KPIs That Actually Make Sense

Learn how to calculate ROAS and set realistic KPIs for IAP mobile games with actionable tips, revenue timing insights, and genre-based strategies.

April 24, 20256 min read